‘Urban Brotherhood’, Suzuki Motorcycle India Pvt Ltd. (SMIPL)’s latest promotional campaign for India’s modern adventure cruiser – Suzuki Intruder 155cc, was rolled out. Total 9 dealers, from Delhi, joined the campaign along with their intruder's customer and reached the Jungle Adventure Retreat as their one day outing near Delhi on the last weekend of July 2018.
It was a 360-degree campaign that included print, outdoor, and digital platforms. Riders were very happy reaching the venue and commented that this is one of the really finest adventure destinations near the capital.
Suzuki motors had launched its adventure bike 'intruder' in last year to attract the youth riders and got succeeded to sale a large volume of this tremendous adventure bike. The campaign for Intruder, conceptualized by K&L Arms, captures the spirit of a contemporary modern generation and their incredibly daring attitude to face & handle any new challenge that comes their way.
Merging into a group and cruising through the road is trending for the youth riders and when individuals have an option to choose best in the market for fulfilling the urge of an adventure ride, the intruder does the job undoubtedly.
Almost all the dealers said in a tone that the feedback from the customers has been extremely encouraging so far and we are quite confident that this campaign will definitely add further momentum to the strong word-of-mouth publicity being enjoyed by the INTRUDER.”
All the riders enjoyed the hosting of the JAR in the form of activities, games, poolside party and last but the not least delicious food on the day of the campaign event. They also participated in their internal award ceremony where few riders won the appreciation for superbly maintaining their bikes.